Prior Experience

Defined product positioning, ICP focus, and sales-ready narratives to help complex products land clearly with industrial buyers and internal sales teams.

Conceptualized and launched a thought-leadership podcast to build credibility and engage industrial and B2B decision-makers.

Designed launch strategy focused on use-case clarity, sales enablement, and market readiness rather than feature-led announcements.

Designed a product walkthrough that translated complex functionality into clear use cases and operational value for industrial buyers.

Directed paid search strategy to support demand capture while aligning messaging with enterprise buying intent.

Guided technical content to translate complex capabilities into operational and business relevance for industrial audiences.

Designed webinars focused on real operational problems and use cases, not product demos.

Designed email programs aligned with long sales cycles, nurturing clarity and trust over time.

Reworked go-to-market strategy to align positioning, sales motion, and demand efforts with long-cycle industrial buying behavior.

Clarified brand narrative, market positioning, and messaging hierarchy to support credibility in enterprise and industrial markets.

Developed problem-led customer stories that sales teams could use to build confidence during complex buying conversations.

Designed product-led growth experiments aligned with enterprise constraints and long adoption cycles, not generic SaaS playbooks.

Designed account-based marketing programs focused on relevance, timing, and sales alignment for target enterprise accounts.

Planned and executed field marketing initiatives to support on-ground sales conversations and regional demand generation.

Created sales collateral structured around use cases, value narratives, and buyer concerns.

Shaped announcements to communicate market relevance and credibility rather than vanity milestones.