What services do you actually own end-to-end?

We own GTM diagnosis, positioning, use-case focus, demand logic, sales enablement, and execution direction or ownership, depending on the tier.

How do the Foundation, Direction, and Execution tiers differ?

Foundation delivers GTM clarity. Direction translates strategy into execution guidance. Execution provides full GTM ownership with accountability.

Can we start small before committing long-term?

Yes. Many teams start with the Foundation tier before moving into Direction or Execution.

Do you guarantee specific results?

We don’t guarantee fixed outcomes. We commit to disciplined GTM execution, clear prioritization, and measurable progress tied to pipeline and revenue signals.

What if priorities change mid-engagement?

Priorities are reviewed regularly. We re-sequence work without losing strategic focus.

Do you build custom AI or internal tools?

Yes. In Direction and Execution tiers, we design and deploy custom GPT-based tools to support GTM, sales enablement, and internal decision-making.

Our Services

GoToCatalyst works with founders and leadership teams to design, steer, and scale go-to-market systems for complex B2B, industrial, and deeptech products.

All engagements are monthly retainers, not hour-based consulting. We don’t sell time. We take ownership of outcomes.

We don’t offer generic services or open-ended retainers. Instead, we work through three clearly defined engagement models, based on how much involvement and ownership you need.

One-off execution projects such as website development, brand strategy, rebranding, PR, or standalone assets are not included. These are considered only after a minimum three-month Foundation engagement and are scoped separately.

Foundation

($)

For founder-led industrial and complex B2B companies that need GTM clarity before scaling effort.

What We Own

GTM diagnosis and problem framing
ICP definition and prioritization
Positioning and messaging architecture
Primary use-case selection and sequencing
ROI and value narrative design
Pricing and packaging logic
GTM roadmap and priorities

Monthly Execution

Founder working sessions (2–3 deep dives)
ICP and positioning documentation
Messaging matrix and sales narrative outline
Use-case prioritization framework
GTM roadmap and decision log

Cadence

Bi-weekly founder working sessions
Async review and guidance
Maximum 3 months

Typical Outcome

Clear positioning, focused narrative, and aligned GTM direction

Direction

($$)

For teams with execution capacity that need senior GTM direction and decision support.

What We Own

Everything in Foundation
Translation of strategy into execution direction
Website messaging and structure guidance
Sales decks and sales enablement narratives
Use-case playbooks for sales
Demand engine design (inbound, outbound, ABM logic) across regions
Hiring and guiding internal marketers
Agency and vendor direction
Custom GPT designed and handed off

Monthly Execution

GTM priority setting and reviews
Website and content direction (pages, themes, narratives)
Sales enablement reviews and iterations
Demand engine setup guidance

Cadence

Bi-weekly GTM reviews
Ongoing async direction
Minimum 6 months

Typical Outcome

Repeatable GTM motion with aligned teams and reduced founder dependency

Execution

($$$)

For companies that want execution team with speed, ownership, and accountability.

What We Own

Everything in Foundation & Execution
End-to-end GTM ownership
Managing marketing team and agencies
Campaign planning and execution across regions
Sales enablement and pipeline alignment
GTM performance tracking and iteration
Custom GPTs built and maintained to evolve

Monthly Execution

Full GTM planning and execution
Campaign launches and optimizations
Sales enablement assets and playbooks
Funnel and pipeline reviews
Performance reporting tied to pipeline and revenue
Cross-functional alignment between sales, marketing, and product

Cadence

Weekly GTM and performance reviews
Quarterly GTM reset based on results and market feedback
Minimum 12 months

Typical Outcome

Fully operational GTM engine with measurable engagement and pipeline impact

Not Sure Which Engagement Fits?

Request a Free 7-day GTM Workshop

This is a founder-led working session to review your current positioning, messaging, and go-to-market setup, and outline a high-level execution plan for the next phase.

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