Something is changing in how Industrial AI buyers talk to us. Over the past few months, I have noticed a shift in the kind of enquiries we receive. They are sharper, more to the point, and almost too well-qualified. This change reflects not only better targeting but also a maturing audience. Five years ago, early conversations with prospects were mostly exploratory. We spent a lot of time helping them understand what Industrial AI could do, why data readiness mattered, and ho

When I first stepped into the world of industrial tech marketing, I quickly realized one thing: everyone is chasing the same prospects. Whether it’s the plant head in a remote facility, the maintenance manager keeping a critical production line alive, or the quality lead ensuring every batch passes audit before shipment, these roles are the holy grail for many marketers. The problem? They are not just my prospects—they are everyone’s prospects. This crowded chase creates a no