Buyer-Centric Narratives

When I first started using customer stories in our outreach, I believed they would open doors. After all, a 10% yield boost sounds impressive. But in industrial tech, that number often missed the mark. Buyers would hear it and think, “That’s not my main problem.” The stories didn’t connect because they didn’t speak to the real challenges buyers face in the moment they receive the message. I realized I needed a new approach. Instead of leading with polished success stories fro