Every year, Industrial AI brings a new buzzword that reshapes the conversation. From Digital Twins to Unified Namespace, then MCP, and now Agentic AI, the pace of change feels relentless. As a founder in this space, I find myself asking: are we surviving to win, or winning just to survive? This question matters because unlike industries such as automotive, pharma, or oil and gas, which have grown steadily before reinventing themselves, Industrial AI startups often chase the l

Something is changing in how Industrial AI buyers talk to us. Over the past few months, I have noticed a shift in the kind of enquiries we receive. They are sharper, more to the point, and almost too well-qualified. This change reflects not only better targeting but also a maturing audience. Five years ago, early conversations with prospects were mostly exploratory. We spent a lot of time helping them understand what Industrial AI could do, why data readiness mattered, and ho