You’re probably sitting on content gold—and not using it well. Not because your content lacks value, but because it never appears when and where it’s needed most: in the right deck, at the right moment, for the right decision-maker. In industrial tech, I stopped treating content as just output. Instead, I treat it as infrastructure. This shift changed how I handle content. Every internal discussion gets noted and tagged. Buyer language is mapped and modeled. Customer proof be

In Industrial AI, I often see a frustrating pattern. The technology works well. The industrial problems it targets are real and pressing. Yet, adoption stalls. Why? Because buyers struggle to connect the dots between AI capabilities and real-world plant outcomes. This gap slows down decision-making and leaves many AI projects stuck in pilot mode. I call these gaps the 3 missing bridges in Industrial AI go-to-market (GTM). When these bridges are missing, meetings end with pol