When your industrial platform grows wider, your go-to-market (GTM) focus must get narrower. This sounds simple, but it’s a tough balancing act. Industrial platforms often cover a broad range of solutions—from AI and data engineering to predictive maintenance and scheduling. Each of these solves a real problem, but not every buyer wants to tackle all of them at once. This mismatch creates confusion. Pitching to too many personas and mapping too many use cases leaves buyers won