Something is changing in how Industrial AI buyers talk to us. Over the past few months, I have noticed a shift in the kind of enquiries we receive. They are sharper, more to the point, and almost too well-qualified. This change reflects not only better targeting but also a maturing audience. Five years ago, early conversations with prospects were mostly exploratory. We spent a lot of time helping them understand what Industrial AI could do, why data readiness mattered, and ho

When I first started using customer stories in our outreach, I believed they would open doors. After all, a 10% yield boost sounds impressive. But in industrial tech, that number often missed the mark. Buyers would hear it and think, “That’s not my main problem.” The stories didn’t connect because they didn’t speak to the real challenges buyers face in the moment they receive the message. I realized I needed a new approach. Instead of leading with polished success stories fro